Why is personal brand photography important?
Photography has become a vital brand element and tool for connection and visibility in our businesses. It’s especially important if what we offer is personal, service based, or a born from a human mind or human hands.
Many of us use photos on our websites, across social media, and at so many touch points with our clients and followers. Here’s why personal brand photography support you in your business.
It gets you noticed
Imagery is instantly eye catching, helping your posts and materials get seen. Anything illustrated with photography is more likely to capture attention than without - especially if the photos are of you, the awesome human behind the brand!
It helps your ideal, most favourite clients find you.
If your brand photos are aligned with who you really are in your business and speak to the people you love to work with, it makes it easier for those people to find you. (Yay! My people!)
When the shots we use represent us honestly - bringing across our personality, energy, style, interests - it means they’re likely to resonate with the humans who get excited about the things you care about, too!
It builds deep connection with your peeps.
Are there people you’ve followed or subscribed to for so long that you feel like you know them personally? …only you’ve never met and you aren’t *actually* friends IRL?
Photography has the power to create connection and intimacy. Telling your story, they give your clients/followers/readers etc the opportunity to learn about you and build a sense of relationship.
When used in combination with everything else you share and the literal communication you may have with them, your images help your potential clients get to know you. Over time - if and when the time is right to work with you - they’re more likely to feel ready to go ahead because a level of trust and connection has already been established.
It makes our business more memorable and inspires lasting connection.
Because of the story-telling nature of imagery, photographs can intrigue and inspire us, increasing our engagement-with and investment-in the journey of the people and brands we like, over the years. High quality photography that glows with your ‘youness’ can help your business reach the beings you love to serve and support an ongoing connection.
Journal prompts & reflections:
What difference has photography made in your business over the years?
What are your current photos communicating about you and you business?
What would you like your ideal clients to know about you?
If you know that vibrant, authentic brand photos are the missing piece in your brand right now, let’s talk!
Book in a call here and we’ll explore the kinds of photos that will support you in your business vision this year.
P.S. Want to learn more about brand photography? Check out this post!