5 powerful benefits of a personal brand photo-shoot
"The questions Becky asked were so insightful. In fact, straight after our first conversation I felt completely inspired to write a whole new series of workshops!
The whole process helped me get so much clearer on my brand, and I am thrilled with my new photos."
Kate Kenney
“This photo session was pivotal in my journey to sharing Yoga & Wellness beyond my four walls. The conversations we had throughout our time together were clarifying and empowering, and enabled me to step out of hiding and into my broader vision.
Since then, my new Yoga Studio has grown and my classes are flourishing, undoubtedly out of the seeds watered on this shoot.”
Lisa pauley
As a personal brand photographer with over a decade of experience, it’s such an honour to witness first-hand the transformational nature of the photo-shoot journey, and the difference it can make to my clients.
I sometimes forget, though, that beyond coming away from a shoot with gorgeous new photos, the other benefits aren’t always obvious until we’ve gone through it ourselves!
It's no surprise that fresh photography can help up-level our personal brand, empower and inspire us to be more visible, and lead to exciting new opportunities (yay!). But have you ever considered the power of the pre and post-shoot process?
The planning stage invites us to reflect on who we are in our business, what we have to offer, what it is we want to be known for, and who we want to attract into our circles. The shoot can create tangible shifts in our businesses before I’ve even whipped the camera out!
Even more benefits unfold after you’ve started using the photos, which I’ll share more about below. Here are five of the most powerful benefits my clients report. Do you recognise some of these? Are any of them a surprise?
I hope you find the points interesting & thought provoking. And I'd love to know, what did you get out of your last personal brand shoot, besides the photographs you came away with?!
(Check out reflections & kind words my clients have shared here.)
Five powerful benefits of a personal brand photo-shoot
Fresh, aligned photography attracts clients who are a great match for us.
Strong, authentic photos that show who we are and what our work is about, engage with the people our work is for. Alongside the other content we share, when we invite our ideal clients to connect with us through the camera, the resulting photos speak to those humans. Simply put, this helps turn our awesome followers into paying clients, allowing us to serve our peeps, do what we love, grow our business & increase our income.
We feel clearer & more inspired about our work in the world.
With the help of your photographer (oh hey!), the pre-shoot process calls on us to dig deep, clarify what our work is really about at this time, reflect on how we intend to grow & develop our business, & give thought to the desired look & feel of our personal brand. All this information helps us to design a photo-shoot and create new images that will serve us for the chapters ahead.
But beyond the focus on photography in these conversations, this exploration often inspires new insights and reflections about ourselves & our businesses as a whole. These realisations can help us more clearly see where we’re at and what we want to do next.
This deep dive helps us to feel more connected to our gifts, and has even prompted some of my clients to go off and create whole new workshops, programs and offerings straight after our calls! How cool is that!?
We get to see & connect with our best self.
Yes - on the day of your shoot you’ll feel great in what you’re wearing, be captured in the most flattering of light, and may even have professional hair & makeup artists tending to your every need (yay!).
But beyond aesthetics, the photos will capture you in your power, as the professional and person you are becoming. With all the intentionality we bring to your shoot, the photos can’t help but resonate with the wonder of YOU. It’s always my intention that your new images will serve you not only for right now, but for the months and potentially years to come. In this way, the shoot and everything that goes into it reflects you at your best, and on the edge of your expansion. The images you’ll come away with can give an anchor to connect with and call on your best or ‘higher’ self when you connect with them.
We grow a more engaged following.
When we refresh our website and social media with new images and share what we’re doing, people take notice! Whether you simply get a few extra likes and comments on the odd new photo you post and reconnect with past connections, or you’re a frequent poster and already have a highly engaged audience, people will be reminded of you and see you as the professional you are through the style of the shots. By investing in professional photography (alongside everything else you share), you position yourself as an entrepreneur who’s evolving, showing up, cares about how they present themselves, is confident in what they have to offer, and is investing in themselves.
We feel so much more confident to be visible!
Having a library of stunning photos supplies us with images to add to posts, refresh our website, and feel more proud to be seen. It also means we’re ready to say yes to any opportunity with a great head-shot on hand!
When we’ve collaborated on a shoot that magically captures who we are and who we are becoming, bringing all of the energies and parts of ourselves we value to the forefront, it can help us to feel inspired about showing up, and have us seek out opportunities to serve and be seen.
The ripple effect of this huge. Check out some of the reflections & kind words my clients have shared about their photography experience here.
“When I got the photographs back I was just in awe of what Becky had done, these images feel like me, tell my story and have already made a huge difference to my business. People have really noticed the new images, are taking more notice of me and honestly, this shoot has been a catalyst for a lot of other things coming unblocked in my business.”
Eadaoin Curtin, Photographer
“The pictures are absolutely fantastic and I am still smiling looking at them!
They make me feel confident and instead of dread, I now can not wait for the launch of my new website and becoming visible on social media to show myself and my brand to the world. Massive shift to where I was before. Thank you Becky, it was an exceptional and truly inspiring experience working with you. I not only received amazing pictures but an example of professionalism to follow.”
Aniko Britten, Permanent Makeup Artist
My session with you was amazing. Your embodied confidence brought the best out of me and our photo-shoot.
JOYCE OLADIPO, SEX & RELATIONSHIP COACH
“It’s always such a pleasure working with you Becky. Having so many fab photos has really supported my visibility and lifted my brand - I can’t wait for more shoots in the future 🤩”
Claire Macpherson, Business Coach
“Becky's work has had a huge improvement on my online presence and has taken it to the next level. Prospective leads and clients love the images and always comment on how professional I look!
Satnam Singh, Marketing Coach
Want to refresh your brand & grow your biz with inspired, authentic photography?
Book a call with me here and we’ll uncover the kinds of shots that will best serve you and your biz for the chapter ahead!
I’d be thrilled to get creative with you.
There are now just five spots left before the end of the year. Is one of them for you?
Find out more about the photo-shoot process here, read testimonials here, check out past photo-shoots here, or sign up to my mailing list here.