What is personal brand photography?
Personal brand photography lets your audience get to know you, the human behind the business.
Far from the passport-style, studio-headshots of old, these images are infused with your personality, style, and details that tell your story.
With a combo of portraits, lifestyle shots and creative imagery, they give your audience a sense of who you are and what you’re about, building connection and trust before you’ve even met.
We can feel SO much about a person just from the images we see of them.
You could be forgiven for thinking that personal brand photography = pictures of you looking cute with your laptop, laughing over an empty coffee cup, or another now somewhat cliche scene (and don’t get me wrong, there is totally a place for those kinds of images and I make them all the time - usually with a real beverage in the cup FYI), but really, your personal brand photography is totally bespoke to you & your work, and doesn’t have to show you at the computer!
What’s important is that your imagery gives your audience an insight into your world and work, in the environments you love that make sense with your business.
Your personal brand photography exists to greet people, welcome them in to your online home and give them a glimpse into who you are & how you can help.
Your photography is meant to speak to the humans that your work is here to serve, and shine with the ‘essence’ and values at the heart of your business. When created with truth, intention, and with your ideal client in mind, they become a powerful tool for connection and give YOU the confidence to be visible!
You have the freedom to make the statement you want to make and craft a brand image you’re excited about. Photography has become a vital element in that for entrepreneurs, business owners & creatives who have a personal approach to the service or product they provide.
Your business is unique. Your photography is an opportunity to showcase that.
P.S. Want to learn more about the process of having a shoot, or need new photos? Message me here and we’ll talk it through!
